VEHICLE DEALERS

Boost Your Sales and Profits

10 Sound Reasons to Partner with a ProPledge Installer

Experience and Expertise
Capitalize on a ProPledge installer's years of proven sales and service experience and installation expertise. A minimum of three years in business is required to become a ProPledge installer.

Best-in-Class Capabilities
ProPledge installers deliver best-in-class service and dealership support, and have the facilities, equipment and inventory to install and service the products they provide.

Product Diversity
ProPledge installers stock multiple product lines to help broaden your inventory, stimulate impulse purchases and create high-margin accessory packages.

Education and Training
ProPledge installers are industry experts. Rely on your ProPledge installer to train and educate your sales team and provide sales and marketing support.

Liability Coverage
ProPledge installers provide liability coverage through inclusion of dealerships as additional insured in their liability policies, reducing concerns over liability-related issues. A minimum of $5 million is required to be a ProPledge installer. A like amount applies as well to covered products.

Market and Product Knowledge
ProPledge installers know what's hot, what's new and what's selling. Tap into your ProPledge installer's knowledge of market trends, industry data, demographics and merchandising know-how.

Certified Professionals
ProPledge installers employ and maintain highly skilled SEMA-certified and ASE-certified technicians -- a true measure of their commitment to excellence and customer satisfaction.

36/36 Warranty*
ProPledge participants provide 36-month/36,000-mile warranty coverage for product and installation defects.

Customer Satisfaction
ProPledge installers deliver top-notch installation and service, and provide fast turnaround to raise the bar on customer satisfaction and enhance the vehicle ownership experience, whether the customer is at home or out of town.

Solid Value
ProPledge installers offer solid value at competitive prices for the products they carry and the services they provide -- a sure-fire way to generate more sales at the high-profit end.

Increase profits and customer satisfaction.
● Grab your share of the booming accessory market.

ProPledge helps build your business.
● Make more money -- customizing generates high-margin gross profits.
● Provide quality assurance to your customers with an industry-backed warranty program offered at no additional cost to you or your customers.
● Sell the appearance and performance accessories your customers want with complete confidence.
● Turn up the "wow" factor, increase traffic and generate showroom excitement.
● Increase customer satisfaction. Stylized vehicles enhance your customers' ownership experience.
● Turn your dealership into a powerful, competitive force. Uniquely accessorized vehicles can't be shopped at other stores.

Warranty protection, restyled. Capture your share of the booming accessory market with help from ProPledge.
● Boost sales and increase profits.
● Offer head-turning accessorized vehicles and specialty products with confidence.
● Build customer loyalty and satisfaction. Contact your local ProPledge installer to get started.

Sell more vehicles. Increase gross profits. Capture your share of the $32 billion accessory market.
Your customers want more than just a new vehicle: They want a customized ride they can call their own -- that's why vehicle owners who accessorize spend an additional $1,000-$3,500 per vehicle annually on automotive accessories.

You want to sell more than just cars and trucks: You want to provide a unique ownership experience that will build customer loyalty and repeat purchases.

Now it's easier than ever to help customers personalize their vehicles and strengthen your sales with ProPledge Limited Warranty*, an industry-backed guarantee that offers comprehensive warranty protection on all covered products for 36 months or 36,000 miles. By providing this added value to your customers, you'll enhance their ownership experience and boost your profits!

The ProPledge Promise.

ProPledge Limited Warranty was created by the Specialty Equipment Warranty Alliance (SEWA), a subsidiary of the Specialty Equipment Market Association (SEMA), to assure total support and seamless warranty coverage for vehicle owners and new-car dealers who offer customized vehicles. With ProPledge, you can be sure that the participating product manufacturers and installers stand behind one unified warranty -- that's the ProPledge promise.

One Guarantee Covers It All.
When you offer products and installation services from participating ProPledge-member companies, you and your customers are completely protected. Here's how it works:

● Accessories installed through your dealership with ProPledge are guaranteed to be free of defects for 36-months/36,000-miles.
● If your customer experiences an installation or product defect, neither you nor your customers incur any out-of-pocket expenses for labor and accessory repair or replacement.*
● SEWA will back all outstanding warranties in the event that a participating manufacturer or installer is unable to fulfill its outstanding warranties.**
● ProPledge includes a professionally staffed Customer Service Center to assist your customers with their ProPledge warranty needs.
● Your dealership is provided product liability coverage as additional insured in the liability policies of participating manufacturers and installers.

* Covers the repair or replacement of a defective covered product or the re-performance of defective installation work at no cost to you during the warranty period.
** Installation coverage on new- and used-vehicles up to three model years older than current model year.

Enhance Your Customers' Ownership Experience.
The ProPledge Warranty includes the following product categories:

● Auxiliary lighting
● Bedliners
● Cat-back exhaust systems
● Custom wheels (excluding tires), maximum 22"
● Grille guards/brush guards
● Grilles
● Ground effects/wings
● Leather interiors
● Mobile electronics
● Roof treatments (sim cons/vinyl tops)
● Running boards/side steps
● Seat heaters
● Sunroofs
● Suspension systems/lift kits, maximum 4"
● Tonneau covers
● Trailer hitch wiring
● Trailer hitches
● Truck caps

Ask your ProPledge installer for details on additional products that may be available.

Need to find a participating installer near you? Email propledge@motormediainc.com 
or mail to SEWA, 1575 S. Valley Vista Drive, Diamond Bar, CA 91765. Phone: 818/248-4449